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Fieldnote · 0032025

Chef Zach Laidlaw

A chef's voice, set in type.

Brand · Copywriting · Web
Chef Zach Laidlaw — site hero
Observation

Copywriting, brand strategy, and the web experience for Chef Zach Laidlaw. The brief was to translate the texture of his cooking onto the page, so the site reads as written, not styled.

Plates
Chef Zach Laidlaw — hero
The homepage hero — portrait and the chef-services lockup.
Chef Zach Laidlaw — detail1
From the Recipe Box — the recipe index.
Chef Zach Laidlaw — detail2
A Culinary Canvas — the plated-dish gallery.
Chef Zach Laidlaw — mobile
The mobile hero, with the Connect action held in reach.
The record
Copywriting
Brand strategy
Web experience
Visit the live site